Macronova is an ultra-nutritious granola made with around 30% milk protein, including micellar casein, which is also called 'slow protein' because it digests slowly. It's designed to keep you feeling full and focused. Protein alone isn't enough—we add prebiotic fiber, vitamins & minerals, real fruit, nuts, seeds, and grains to feed your whole body.
Each flavor has a similar nutrient profile, with small variations coming from natural ingredients (e.g., peanuts are higher in protein than pecans).
It’s a super crunchy, ready-to-eat breakfast with unmatched nutrition.

Macronova is lightly sweet, very crunchy, and tastes like the picture on the pack. Chocolate tastes like bold, real chocolate. Blueberry is bursting with real blueberries. Apple is… well, you get it.
The base has a crisp, baked crunch, with nuts and pieces of freeze-dried fruit. Unlike most cereals, it stays crunchy (no soggy Os here!).

Either. Macronova is very filling, but we all have different nutritional needs.
Larger or more active people (2,000–3,000 cal a day) will likely enjoy 1 big meal per pack.
Smaller or less active people (800–2,000 cal a day) will enjoy 2–3 big meals per pack.
Prefer it with yogurt & fruit? Likely 2–3 meals per pack.

E.g., Hugh eats 1 pack (90 g) per day with milk, whilst Claire only eats 1 cup (39 g). With 2% milk, that's about 45 g total protein for Hugh (160 g daily protein target) and about 20 g total protein for Claire with a 100 g protein target.

We prioritized nutritional quality over cost—our mission is the perfect breakfast.
Macronova is made with ~30% milk protein, organic freeze-dried fruit, and nuts, baked by hand in small batches. To put ingredient cost into perspective, 90 g of macronova costs the same as 11 lbs of Cheerios! Real nutrition is expensive.

We understand that price is difficult for many people, and we're doing our best to make good nutrition more affordable.

We use whole fruit and supplement (as needed) with organic allulose and monk fruit. We don't use stevia or sugar alcohols. Allulose is a naturally occurring 'rare' sugar (found in kiwi) that tastes like sugar. It is not metabolized like table sugar and does not raise blood glucose levels.

We chose allulose rather than syrups or sugars used in most granola because research shows that high-sugar diets are unhealthy, regardless of the source of sugar.

Chocolate flavors have a small amount of sugar from the 72% dark chocolate added. We intentionally limit total sugars in every formulation. Check each flavor’s Nutrition Facts for total and added sugars.

Yes. Macronova contains milk protein, so it is not dairy-free or vegan. Some flavors also contain peanuts, tree nuts, or sesame. Before you order, read your flavor’s ingredient list and allergy warnings. Check any notes about shared facilities, too.

We don't use any ingredients that contain soy or gluten, but we are not certified. We bake in a shared facility and share ovens with bakers, and so we can't guarantee they are not present. In the future, we hope to be able to offer certified-free products.

Low-carb—yes. Keto, maybe?
A 90 g meal is about 19 g net carbs.
1 cup (39 g) is about 8 g net carbs.

These are mostly from whole grains and nuts, so they're slow carbs. It's quite low compared to normal cereal, but for keto, it depends on how you structure the rest of your diet.

(Net carbs = total carbs - fiber - allulose)

If you like granola, you'll love macronova. But if you don't, our 30-Day Happiness Guarantee covers one 7-pack case or one 14-pack bundle from your household’s first order placed directly with us, once per household. If you don’t enjoy it, just email us within 30 days of delivery and we'll work with you to make it right. Later orders, including subscription renewals, are excluded. See our full terms for the details or contact us at founders@macronova.co.

Reach out to us anytime at founders@macronova.co — we're happy to help answer questions about ingredients, orders, subscriptions, or anything else.